Pinterest was founded by Ben Sibermann, Paul Sciarra, and Evan Sharp in March 2010. The company is headquarter in San Francisco, California. The current CEO is Ben Sibermann. Pinterest is a social media site where users make online pin-board that seek their particular interest. People use Pinterest as a way to share content such as fashion, recipes, home-remedies, etc. Business are using the site as a way a product catalog so customers can say which products they prefer/like from that business. Essentially it's a way for the business to network in a marketing manner.
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United States Army utilities Pinterest to display military style clothing, workout regiments, rank structures, and also a recruiting tool for potential candidates. I believe the United State Army Pinterest page isn't all that beneficial due to their lack of followers compared to other social medias such as Twitter, Instagram, and Facebook.
I created three boards simply based of personal interest. As a member of the military I pinned the United States Army just to represent an organization I'm apart of. I pinned fashion because outside of uniform I have an interest in men's fashion and different styles. The NFL was pinned because who doesn't love the NFL, it's the best time of the year.
I think Pinterest is target towards older social media users more so than college students just because of the overall purpose of Pinterest.
