Pinterest

Pinterest was founded by Ben Sibermann, Paul Sciarra, and Evan Sharp in March 2010. The company is headquarter in San Francisco, California. The current CEO is Ben Sibermann. Pinterest is a social media site where users make online pin-board that seek their particular interest. People use Pinterest as a way to share content such as fashion, recipes, home-remedies, etc. Business are using the site as a way a product catalog so customers can say which products they prefer/like from that business. Essentially it's a way for the business to network in a marketing manner.

The United States Army utilities Pinterest to display military style clothing, workout regiments, rank structures, and also a recruiting tool for potential candidates. I believe the United State Army Pinterest page isn't all that beneficial due to their lack of followers compared to other social medias such as Twitter, Instagram, and Facebook.

I created three boards simply based of personal interest. As a member of the military I pinned the United States Army just to represent an organization I'm apart of. I pinned fashion because outside of uniform I have an interest in men's fashion and different styles. The NFL was pinned because who doesn't love the NFL, it's the best time of the year.

I think Pinterest is target towards older social media users more so than college students just because of the overall purpose of Pinterest.