Journalist Vs. Public Relations (PR)

When it comes to the battle of Public Relations (PR) and Journalists it’s like a love hate relationship. Depending on what the topic of the discussion is all depends on what side of the table they are sitting on. If a story being covered is going against the reputation of one of their clients, is what is called a, “PR Nightmare.” It doesn’t matter if the journalist’s story is true or false in regard to the clients it’s the PR’s job to make that clients shine even in the darkest corners of the room. Managing reputations is what they do it’s their purpose to influence the public opinion of their client by any media means necessary. The conflict occurs when a journalist conduct research on a story and publishes a story that is newsworthy to the public but damaging to the client of a PR, but not all journalistic stories are negative in the public eye. Some story can in fact help the PR’s job by building the reputation of the client. A journalist depending on the market is typically larger than a PR’s because of the media outlets of choice. Their relationship is like night and day it all depends on  the battle.