Journalist Vs. Public Relations (PR)

When it comes to the battle of Public Relations (PR) and Journalists it’s like a love hate relationship. Depending on what the topic of the discussion is all depends on what side of the table they are sitting on. If a story being covered is going against the reputation of one of their clients, is what is called a, “PR Nightmare.” It doesn’t matter if the journalist’s story is true or false in regard to the clients it’s the PR’s job to make that clients shine even in the darkest corners of the room. Managing reputations is what they do it’s their purpose to influence the public opinion of their client by any media means necessary. The conflict occurs when a journalist conduct research on a story and publishes a story that is newsworthy to the public but damaging to the client of a PR, but not all journalistic stories are negative in the public eye. Some story can in fact help the PR’s job by building the reputation of the client. A journalist depending on the market is typically larger than a PR’s because of the media outlets of choice. Their relationship is like night and day it all depends on  the battle.

Welcome Ms. Pryor

On behalf on the Bulldog Family and the Communications department we would like to welcome our newest professor Ms. Tywanna Pryor.  Ms. Pryor attended Edward Water College in Jacksonville, FL on a softball scholarship where she would graduate with her Bachelors in Mass Communications. The Jacksonville native got here first internship while in college at new station, WJXT. After graduating Ms. Pryor didn’t go straight until the field until nine months later when she received a call from Midlands, Texas. The job was 22 hours away for a recent college grad who had never lived outside the state of Florida. After her 2^nd phone interview, Pryor made the decision to leave Florida and began a career as a reporter that would later on intel being a great decision.  Overnight Pryor went from bartending to a one year contract. Now, Midlands Texas being a startup market they were 178 on the list so Pryor was one making 19,000, to make ends meet she saved every penny and started back bartending on the weekends. After that one year contract was up Pryor’s career continued to grow over the years she reported at another station and produced at two more as well. Her last station was WJAX/WFOX a CBS affiliate in Gainesville, FL number 47 on the market. Her duration with the CBS affiliate was about 5 years where she had access to multiple things such as drone video/footage. The drone footage came in handy when her station covered the late story of Hurricane Irma. Out of one of four stations in Jacksonville, her station was the only one to get live coverage of the Jacksonville native, Tim Tebow. After assisting with her own alma mater with resume building and mentoring, Pryor got the calling to be in the classroom again but on the other side of the desk. After completing her Masters at Full Cell University in August. She got her offer to be a part of Bulldog Country. Welcome to the Family, Ms. Pryor. 

Student Sound Off!

“Student Sound Off” Many sparks are flying across the NFL with many players deciding to either take a knee during the National Anthem or locking arms with one another to stand against police brutality and the oppression of the African American community in our country. President Trump has spoken on social media telling NFL fans that they should boycott the NFL for not supporting the American Flag and National Anthem. A protest that started with one man has now reached the Oval Office, Colin Kapernick your career was worth it. “Student Sound Off.”